To offer different discounts based on where customers locate.
Dear %%=ProperCase(FirstName)=%%, We are excited to offer you a special deal on our product. Today only, you can receive the following offer: %%[ set @city = city IF @city == 'Halifax' THEN set @msg = 'Free shipping on all local orders in Halifax!' ELSE set @msg = 'Free shipping discount code FREESHIPPING!' ENDIF ]%% %%=v(@msg)=%%
IF/THEN statement allows the conditional execution of any content within the IF block depending on the logic expressions it contains. If there are only two conditions, IIF(condition, value to return if condition is true, value to return if condition is false) can be used as an alternative.