To display the customers’ first names with correct capitalisation.
%%[ SET @firstname=ProperCase(FirstName) ]%% Hello %%=v(@firstname)=%%, We are excited to announce our new holiday package that is perfect for a getaway. With stunning beaches and breathtaking views, this package will make your vacation unforgettable. Thank you for choosing us as your travel partner. Best regards, The Travel Company
ProperCase(string) function returns specified string with the initial letter of each word capitalized.
V(string) function outputs the value of a variable.